As an exercise to practice packaging design, I created a new, fictional Valspar line of paint called Chroma.

I felt the best way to sell paint was to add an image that the customer could aspire to. In this case, I used an image of two nicely painted homes, one neutral and another colorful.

The color of the vivid bands and the colorful house is changed depending on the type of paint inside, interior or exterior, semi-gloss or high-gloss, oil-based or water-based, etc. to allow for easy differentiation between each formula.